Portrait

 

The initial idea here is to create a portrait figure and use as a guide to add the details of the open studio. I was able to borrow a manikin head from the fashion department to take a few photographs. These seemed to be a great starting point and feel the surreal proportions added a great effect.

 

Once I was happy with the angle of the manikin head, I produced a quick sketch of the head and started adding type to the image.

 

The tricky thing as when laying out the type and keeping the shape of the head as it changed proportion. The details being added are also a rough idea of what would be applied.

 

I think the easiest option would be to actually draw onto the manikin head, I couldn't return the manikin with words all over it. I could use a human head, but then who would want to... humm?

 

This seems to be working anyway and may still push the idea.

 

New Brief

 

I received an email during a briefing...

replied and organised a meeting that lunch that day to discuss what James wanted.

I was able to have a more depth conversation and produce a brief that afternoon and email this to him.

 

 

 

This was the first brief I emailed to see if we were on the right tracks.

 

New New Brief.

Something New

 

Now I have a rough idea what I wanted to produce, I found myself mucking around. I'm not sure what it was I was trying to achieve, but it worked and thought it was different.

 

Originally this was a packaging solution but somehow turned into posters, this could now be applied to packaging, but seemed to think, do the complete opposite and instead of solving a problem, make it worse.

 

 

I found it amusing that some short hand details for products had a humorous side and went with this.

 

Also illustrator decided to turn greyscale and was not able to apply colour, this could be done later on anyway.... its working now, fantastic.

 

 Most of this was random, however I kept my self to some rule which was after typing the product I set the character information in relation to the type, for example setting each character setting (point size, leading, character spacing to 100% as it is 100% burger. This went mad but came to a good effect.

8 Pigs

 

Lets just get the obvious stuff out of the way first..

 

I thought taking the obvious character out of the product and making a huge typographic response would make it clear that, for this, Tudor have pork 4s and pork 8s.

 

 Below would be a short description of what that product included.

 

I applied the same tactic to other products that came across confusing.

 

When i think of Cumberland...I think trees...and tress are green.

 

 

What was I thinking?

 

Humm... less is more perhaps?

This Way Or That Way

 

These are just a playaround, I felt I needed to just get everything out of my head for this to progress.

 

 

As the main problem as that some packaging looked similar and the wrong products were being loaded, I thought id make it worse by removing the vowels of each product, why? 

...I'm still trying to figure it out.