Thursday, 25 February 2010

Briefs

We were asked to choose three briefs for the YCN Student Awards 2009/10.

First brief - What we as a collaborative partnership what to undertake,
Second Brief - What we don't want to undertake
Third Brief - A brief we would choose to undertake individually.  

Once we had decided which one to undertake, we were then asked to re-write the first and second brief in our own words to make it short and sweet. 

These are the two briefs we have re-written. 


The first is one we have both decided not to undertake. The reason for this was that it didn't seem clear on what P&O wanted us to produce (deliverables). 




The brief we did choose was for the British Music Experience. This brief seemed very interesting, broad, diverse, we could both bring different skills into the project, had a huge target audience and we are not restrained on deliverables.

Lets go!

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