Type Lesson 4

The choice of font describes the mood of the message.

What would you call your own typeface? something starting with that letter

steps
higharchy
typeface - sans or sans serif?
point size - with this type - 9/10
who is the audience?
margin - on a A4 page should be.... depends on the layout!

more white space makes it more sophisticated.

from this....

...to this.

thinking about higharchy, space, point size and typeface, it is now easya to read and more interesting to look at.

Much better.



Leaflets

(collect interesting folding leaflets)

gatefold

const fold

roughly thinking about laying everything out, while keeping in mind higherachy, point size.