Put Things In Perspective

Four Briefs

Umbrella Statement

State 5

5 statements of what I want to do.

5 statements of what I don't want to do.

Needs & Wants

Practice

Context

Progression

Business Cards

The Managing Director also asked me to create him some business cards.
Easy.

...well, you would have thought so.

The design was clean and simple, as they should have been, and displaying information thinking about hierarchy.

 

This was a duplex print.

Side 1 - 

Tudor Wholesale Foods logo

Contact information: Telephone, Website and Email.

Side 2 -

Managing Directors Name

Contact information : Mobile

When I collected the cards I noticed they had printed them wrong. As they were a duplex print the printers had printed each information the wrong side....printed... printers ... i understood what had gone wrong, however they were not best pleased that I had asked them to re-print them.

.. well they did cost me £200. I am still waiting for them a month later.

ICE

The website had to be visually interesting and make the customer feel like they were involved. Once each section had been divided into 3, Frozen, Chilled and Ambient, each section had its own unique feel.
For example for Frozen, the whole page would freeze and in order to interact with the page the viewer would have to scrape away the ice. Similar to the Chilled section which would have condensation.
however with the Ambient section this would either be ready to browse and once finished would be eaten away to reveal what ever page it was to navigate to.

This idea was put forward and set to work to experiament how a page would look like behind a layer of ice.

 

...well now that idea was done with, Lets make things easier.

Whats Around

I started looking around the equipment around the warehouse for inspiration, and use whats around to see if I could incorporate to relate to the website.

It wasn't the w-w-warmest place to work.

Website

I was involved in designing a new website for Tudor, in the past I have been hopeless with making a website, however we decided to bring in a coder.

With tudors huge product range, I had to create a new categorisation system so it was easier and faster for the client to find the products they needed.

With the target audience in mind the navigation of the website and information displayed had to be as minimal as possible. This worked well and also gave the pages a unique look which other food suppliers had not.

 

With regular crits with the MD and the staff I got some great feedback. It was great to hear their opinion and were able to bring ideas to the website themselves and be involved.