ICE

The website had to be visually interesting and make the customer feel like they were involved. Once each section had been divided into 3, Frozen, Chilled and Ambient, each section had its own unique feel.
For example for Frozen, the whole page would freeze and in order to interact with the page the viewer would have to scrape away the ice. Similar to the Chilled section which would have condensation.
however with the Ambient section this would either be ready to browse and once finished would be eaten away to reveal what ever page it was to navigate to.

This idea was put forward and set to work to experiament how a page would look like behind a layer of ice.

 

...well now that idea was done with, Lets make things easier.