Module Evaluation

This module has enabled me to experiment with my typographic abilities in order to develop my skills further. It has also given the opportunity to develop my understanding of different print processes, preparing work for that particular print process. Each brief written has provided me with different areas I wanted to explore, such as, Branding and the use of infographics, which was then produced using the different print processes I needed to develop my skills.

The first brief was an infographic brief which was written to explore infographics and how it is applied. I decided to base this on inventions as this could be a good starting point for information, however quickly realised inventions I could explain, the majority of people knew and needed something new/unique. The subject that was decided quickly developed ad I was able to produce screen printed an digital printed outcomes, which was the areas I initially wanted to explore.

As the last brief was coming to a final resolution the second brief was started. For this I had a meeting with a local skatepark owner to produce work for this indoor skatepark charity. This was initially a branding identity brief, however expanded in producing a huge range of merchandise for this skate business. Producing stationary for the company, stickers, info graphic posters to new products that was also designed and created for the benefit of the company. Once the work was finalised another meeting was organised to show the outcomes to the client. I gained positive feedback and were keen to consider using ideas for the business.

This live brief was enabled me to develop the communication skills with a real client. Restricting myself with guidelines from the client also pushed my design process to the clients needs and also pushed my typographic and illustrative skills. This gave me the opportunity to use screen printing process to produce the posters and design for digital print to produce flyers.

Turkey stock was written after my summer placement with Tudor Wholesale Foods. I was able to identify a particular problem this business had when dealing with stock. This was a packaging problem where the products were being read incorrectly. This pushed my typographic skills and produced guidelines of the use of the packaging solution designed, which the company could apply and benefit from. I also found applying this to different stock such as waterproof prints as this needed to suit the environments in which the resolution is placed.

Peter Sands
BA (Hons) Graphic Design
Level 6
OUGD301
Design Practice 3