Identity?

  

'Creative Dyslexic' came around in my first year at uni. It was during a magazine spread brief we did where we created double page spreads based on another member in the group. For my research I looked at Creative Review, one issue of creative review had an article on dyslexics, how they saw words and spell words incorrectly... (sometimes) ... since then I have thought of using 'Creative Dyslexic' as an identity, ... i am dyslexic and a creative.  why not.

  

I had one idea which I still like but not sure. This idea was to spell dyslexic wrong (on purpose). i asked a few people in my group and a mixture of them said yes and no. 

This idea is obviously because of dyslexics spelling errors.

Dyslexic or Dyslxeic   ?

  

  

 

 

 

  

Business Card- typography elective

As I have this done I may as well include it on my business card for my elective.

Briefs

We were asked to choose three briefs for the YCN Student Awards 2009/10.

First brief - What we as a collaborative partnership what to undertake,

Second Brief - What we don't want to undertake

Third Brief - A brief we would choose to undertake individually.  

Once we had decided which one to undertake, we were then asked to re-write the first and second brief in our own words to make it short and sweet. 

These are the two briefs we have re-written. 

The first is one we have both decided not to undertake. The reason for this was that it didn't seem clear on what P&O wanted us to produce (deliverables). 

The brief we did choose was for the British Music Experience. This brief seemed very interesting, broad, diverse, we could both bring different skills into the project, had a huge target audience and we are not restrained on deliverables.

Lets go!

advertising myself

 

  

Two posters that advertise myself an another to show what I am looking for in a creative partner.

Rationale

My brief was to design and produce a set of five TV idents that promoted a season of films from a given genre such as, Sci-Fi Classics, Lo-fi Horror, Film Noir, Silent Movies, ‘Nam, CGI, 80’S teen movies.

My aim was to promote the subject, concept, content and mood of the season of films in a way that engaged an audience who maybe about to switch channel.

As my favourite genre of film was comedy, I decided to base the movie season on this chosen subject, however as I started to research into this I found this was to broad. I took this to my first crit and I addressed this to my fellow graphic designers. After some positive feedback It came to a conclusion that I was to narrow this idea down and focus on a particular group of comedy films, for example This could be comedy films made/directed my the same person/s or a trilogy. I started off thinking about my favourite comedy films and immediately thought of the Monty Python films.

My target audience needed to be interested in my chosen subject, if they did or did not  know what Monty Python was, so adding the Monty Python sarcastic and witty style from the start would be very visually engaging for both these audiences.

My tone of voice I feel was successful. The Idents gave a clear visual understanding of the humour of what the films are like. My choice of timing and movement with the imagery and type works well in the overall feel of the content and also refers to Terry Gilliam animations used at the beginning titles of their films. These pushed the boundaries of what was acceptable in style and content.

Creating the DVD and using After Effects was a hard and a challenging task, especially understanding the technicality of the software and organisation techniques, however it has been a great learning opportunity and has opened up new opportunities for future brief/tasks. I believe the outcome was a success.

If I were to develop this further I would look in to the animation technique used by Terry Gilliam in more depth, This proved difficult for the time I had, however using the time I did have I decided to give these idents a new clean look and only adding certain key imagery.


Peter Sands

DVD Receptacle

 

Thats that done.

...whats next.

Type Lesson 4

The choice of font describes the mood of the message.

What would you call your own typeface? something starting with that letter

steps
higharchy
typeface - sans or sans serif?
point size - with this type - 9/10
who is the audience?
margin - on a A4 page should be.... depends on the layout!

more white space makes it more sophisticated.

from this....

...to this.

thinking about higharchy, space, point size and typeface, it is now easya to read and more interesting to look at.

Much better.



Leaflets

(collect interesting folding leaflets)

gatefold

const fold

roughly thinking about laying everything out, while keeping in mind higherachy, point size. 

Schimatic

 

  

Now I have nearly created most of the interface slides, I have started putting together my final schematic.

  

As each slide goes through i will use the same color text e.g. development, storyboards and final resolutions when you move to that page. 

 

DVD Cover Final

 

Final look for the DVD cover. 

  

I asked Amber if it needed anything else, and decided to put the trumpet butt.

DONE.

Answer me this!

Uno.
- Are the Idents successful? and why?

Due.
- Does the color scheme work well? why?

 Tre.
- Do you think the research and development work shows a clear understanding of what i am advertising and in the right way? Is it suitable for that particular audience?

Quattro.
- Is it to a visual standard or does it need more visuals?

Cinque.
- Is there enough documentation that shows my progress and the choices i have made?


Grazie

Idents

Ooo

 

I took the idea of the annoying, hard to read text at the bottom of DVD's and created my own version. 

DVD Development

Here is what 'hopefully' my final DVD cover is going to look like. I have decided to include the Typeface i created for the Movie Season, based on The Monty Python. 

Front Cover 

- Title - MONTY PYTHON MOVIE SEASON, BACK ON THE BBC

- Creator - Me

- BBC identity

Spine

- This includes the title of the DVD again however the text is on one line instead of stacked like the front cover, for obvious reasons. It also includes the BBC identity and the 'DVD Video' logo.

Back Cover

- this will have a description of what is on the DVD...

- Idents for the movie season

- What the Extras include 

- Blog Address

- Name (myself) 

Also the DVD Video logo, Compact Disk logo and Dolby Digital logo. 'just for giggles'

Organising life

 

I have come up with an organization method. FANTASTIC! 

I have created folders which cover every area for this brief, for example DVD cover work, Silent Movie brief and Monty Python Idents. In each of these folders more folders cover the research for that area and the development work plus final resolutions all named in sequence of that development stage.

With the 'Color Labeling' tool i have labeled folders either green or red...

Green Folders = Completed and are ready to be put on DVD

Red Folders = Ongoing work