Frame it.

To make the composition more solid I decided to add a frame.

Detail is key.

Areas which had unused space were easily filled by shapes added onto the frame.

Once the frame came together I started to play with shadows which gave the frame more character and not so flat.

One thing was key that the type stayed legible.

More detail. I added Tudor Wholesale Foods logo to the bottom of the composition.

In his own little world.

Including The companies Name, logo and business start date really personalised the composition.

You cant beat pencil.

Adding more detail is possible, however it needs to be as legible as possible and this could loose it.

And again on the frame work, but this seemed to bring the type forward.

Fresh

I took this into Illustrator and started to trace the excising type also modifying parts of each letter.

It worked out that some letters linked when carefully positioning them.

Once i had some kind of rough, I could then think about thickness of strokes and colour.

Resizing strokes always causes problems so expanding the illustrations helped keep that stroke the balance with the stroke and the fill.

I found points were not 'behaving' but this was easy to fix.

Once I created one thicker illustration than the original, this could then be positioned on top of the other.

Applying different colours created different effects.

Wheres my fat pen?

 

I decided to use an old English typeface which I adapted this by removing the decorative parts of each letter. This was done easily by tracing over the original type and modifying parts of each letter.

 

 

I found that carefully positioning the words caused a linkage. I took full advantage and went with it.

 

I did find areas that needed more modifying. By filling in the areas that seemed lost and was distracting the eye away from the work as a piece.

 

 

 

 

 

This time I did a negative composition filling in the type and creating an outer border. I need to make sure it doesn't loose its readability.

 

I thought adding something in areas. This was from the top of Tudor's logo.

 

I feel overall this has been a success. From here I shall see how this can be adapted and experiment how much detail i can put into the piece. 

 

For the local.

As a main client for Tudor, this bar towel could be an idea that could be given to pubs with a restaurant as a promotional product.

 

 

To see what this was look like I traced the type onto  it, however this may need to bleed off the towel as there is too much detail and may affect the print process.

 

..But then I used this and traced anyway. Not bad.

 

 

I used the previous illustration which again was too large, however the type was easier to read.